Daewoo Forklifts Alberta
Start-up of the forklift business
During the latter part of the 1960s, Korea encouraged a national expansion of the industrial equipment business. At that time, the Korean forklift market was an open-import situation. Korea Machinery Co., Ltd. started to bring in assembled forklifts and sell them to large businesses, the armed forces and state-run corporations. During 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The company established sales and service outlets all over the nation and, after a few years, opened its own forklift production plant. Product development and quality improvement through constant technical training were the main focus of the plant.
Expansion of forklift exports
Daewoo Heavy Industries Ltd.'s market share of the domestic forklift business quickly increased to 90 percent. By the 1980s, the company's sales increases and technological improvements had attracted the interest of the American company, Caterpillar Industrial Inc. The two firms entered a joint-venture project during the early 1980s to deal with competition faced by Caterpillar within the US forklift market. Daewoo's forklift sales skyrocketed and another plant was constructed in the year 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts intended for export. During the early 90s, Daewoo went international with a worldwide sales network. New models were developed as an independent brand utilizing Korean technology.
Development of new models
The G5 series was the first series of proprietary models, developed during the year 1998. These models were 1800 kg - 3000 kg internal combustion trucks. A research effort developed core technologies for engines, hydraulic systems and transmissions. Many performance and durability tests have validated the quality of this new family of trucks. The company established reliability evaluation centers to guarantee the reliability of major parts. These centers have obtained worldwide respect.
The G5 series is renowned for operator comfort and low environmental impact. The G5 is recognized throughout the globe for being reliable, durable and operator friendly. The series rated high among customers in after sales, large-scale surveys as part of a consumer-oriented advertising strategy for these models.
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